We have a brilliant team of business analysts, developers, designers and search engine optimizers who will give a new edge to your business on the Internet. We constantly ensure that our clients get the maximum ROI with our products and services. Our unprecedented success in the past few years could well be attributed to our far-sighted vision, systematic and innovative approach towards projects, flexible working hours, talented and highly efficient team and devoted customer service.
At WAIRS, we follow a truly innovative approach in the web development process to ensure that your business gets the much-needed edge in the corporate scenario. The various stages in our web development process include:
1. Research & Analysis
In the initial phase of the web development process, our team of web development and marketing experts research and analyze the various aspects of your business, your core competitors and your target users. This phase essentially involves careful and well thought out planning, taking into account the type of content and functionality that will best suit your business requirements. We also give you an idea of the different keyword search phrases that would significantly help in search engine optimization process. These would be the keywords that your target customers would most probably use for searching your online products and services.
2. Development of Website Information Architecture
Our website information architecture process constantly ensures that you have the appropriate online blueprint prior to the creation and development of your website. In this phase, we develop sitemaps and wire frames with the information collected in the research & analysis phase. In this stage, sitemaps and wire frames would facilitate the development of the website. Through out the course of this stage, our team of experts engaged in information architecture keeps in mind the usability best practices to ensure that the website is user-friendly, easily navigable, highly informative and serves its purpose.
3. Website Design & Production
In this phase, we utilize the plans conceived in the information architecture stage and start the website design & production process. This stage basically comprises the creation of custom web design concepts for the new website. The client will have the chance to review and comment on the design concepts and provide essential feedback so that improvements could be made as per the suggestions. Our team of technical experts assist you in creating a site design that would help in brand building, thus enhancing your corporate portfolio and increasing your chances of getting noticed. Upon the approval of the site design, we integrate the various other elements required for a successful website such as populating the website with appealing and informative content, programming, and incorporating the content management tools.
4. Quality Assurance
After the design and production of the website, our team of quality analysts performs a comprehensive quality assurance review to make sure that the website is ready for launch. In this stage, the client will also have the opportunity to clearly review the website before it goes live. Upon the completion of the review and final approval, the new website would be launched.
5. Website Marketing, Reporting, & Improvements
Our search engine marketing and conversion improvement programs will prove to be tremendously beneficial for you as the innovative analytics tools and reporting would help you assess the success of your website. Our online marketing experts will define and execute strategies to improve the search engine rankings of the new website and to maximize the conversion rates.
